Vault Development Studio releases the first standardized framework for brand integration in gaming worlds — and changes the conversation between two industries that need each other.

There is a line item in most brand marketing budgets that does almost nothing anymore. It sits between digital display and paid social. Whatever it's called, it represents money spent buying attention from people who are actively trying to avoid it. The interruption model is not declining — it is structurally collapsing. And the alternative is already operating on a $2.5M production with confirmed sponsors in place.