Something important is happening across the entertainment industry that many independent filmmakers have not fully recognized yet.

Many independent films already contain natural sponsorship opportunities written directly into the script. They just aren’t being identified or structured in a way that brands can participate.

The biggest myth in independent filmmaking is that you need a bigger budget. What you actually need is better integration. When wardrobe, brands, locations, music and marketing are coordinated instead of siloed, the same film can cost less to produce and generate far more visibility.